I'm Mick. I'm a sparky. A few years into running my own show, I realised I hardly did any sparky work — I was the receptionist, the bookkeeper, the scheduler, the safety officer and the marketing department, and I did most of it after a full day on the tools. Quotes at 11pm. The after-hours texts that never stop — the ones that kill tradies. And it wasn't just my hats: my own staff came to me with everything, because every answer in the business lived in my head.
So I spent months building myself a crew. One by one: someone on the phones, someone on the invoices, someone on the orders and the inbox, someone on the safety paperwork, someone on the socials. Not to replace me — to let me be an electrician again. Work hours went back on work that pays. Knock-off went back to being knock-off, because the crew has the phones.
The proof it worked? We hooked up the caravan and went around Australia for seven weeks. Seven weeks. The crew kept working — and so did my real staff, because for the first time they had somewhere to get answers that wasn't me. Calls answered, jobs booked, invoices out, paperwork done, nobody waiting on the boss.
Then I looked around at my mates — fridgies, plumbers, roof plumbers, fencers — all drowning under the same hats I'd just taken off. So I packaged the crew up for them. That's Pokitcrew.